Facebook, Instagram and WhatsApp offer benefits with a paid subscription
The Verge said Meta is preparing a product regulation to identify “potential subscription-based benefits” on its Facebook , Instagram and WhatsApp platforms, according to an internal memo sent to employees last week, of which the source says he obtained a copy.
The new section is Meta’s first serious attempt to build paid subscription features into its main social media applications, the three of which have billions of users.
This comes after the heavy losses that Meta suffered in the advertising sector, which represents its main source of profits as a result of the changes made by Apple to the user tracking system on iPhone phones,
which helped users of those phones prevent applications from tracking their activity on the Internet and directing advertisements to them according to their preferences and personalities. .
The new campaign was led by Pratiti Richodheri, who was previously Head of Research at Meta Corporation. John Hegeman, vice president of Make Money at Meta,
who oversees this feature group, said the company remains committed to growing its advertising business, and that it has no plans to get people to pay to opt out of ads in its apps.
“I think we see opportunities to build new kinds of products, features and experiences that people are willing to pay for, and are excited to pay for,” Heijman said in an interview with The Verge.
Hegeman declined to provide information explaining those paid benefits, which the company is considering launching.